Food is culture. Travelling is discovering other cultures by tasting, smelling, talking with locals and experiencing your destination with all your senses. That’s why we warmly welcomed a collaboration with Eataly.

Life is too short not to eat and drink well! Who can argue about it?

This is the motto of Eataly, that 12 years ago, on January 27th 2007, opened the first food and wine center in Torino Lingotto. Where there was the Carpano Vermouth factory, a place was born where to find high quality products at sustainable prices through the original format that foresees being able to buy, eat and learn. Cooking classes, guided tastings, meetings with great chefs and free education for children and the elderly create a correct perception of quality that makes the human being more satisfied and happy.

So in combination with your morning Turin Bike tour, you can now join an afternoon unique sensory experience: a real journey through the colors, smells and flavors of Piemonte’s and Italy’s specialties.

Expert Eataly guides will accompany you on a taste-rich food and wine itinerary in each corners of the Food and Beverage Market, during which you will learn about the great variety of regional and Italian products and more about the philosophy, history and values of Eataly.

The Market tour will lead you through the departments and restaurants and there will be a tasting at each stop in a “eat-pray-love”, delicious aperitivo mood: Bakery, Salami & Cheese, Laboratory of Mozzarella, Butchery, Fishmonger, Vermouth directly from the excellence of Carpano Vermouth factory.

Taste buds are informed and please check any diet at the door!